Coventry MotoFest 2016
Organisers of Coventry Motofest are raising a glass in celebration after securing HEINEKEN, the UK’s leading cider, beer and pub company, as a sponsor for this year’s festival.
HEINEKEN is the name behind famous brands such as Strongbow, Bulmers, Heineken® and Foster’s, has signed a three year deal to sponsor the cultural and arts elements of the Coventry Motofest event.
As one of the major sponsors for Coventry Motofest, the beer and cider company’s logos and branding will feature across event signage, entertainment stages, online platforms and marketing materials including the Motofest event guide.
James Noble, Coventry Motofest Festival Director, said: “We are very excited to have such a well-known and established company as HEINEKEN as a Coventry Motofest sponsor.
“HEINEKEN has a strong heritage of sports and events sponsorship and it’s a fantastic coup for Coventry Motofest to have them involved for the 2016 festival.
“This latest sponsorship agreement adds to our ever growing and impressive list of sponsors and their backing is a powerful measure of how far we have come in a short space of time as an event.”
Chris Jowsey, HEINEKEN’s sales director says: “We’re really excited about the new partnership with Coventry Motofest. It’s a great festival, and with our experience of world-class events, we’re hoping to help make this a fantastic event.”
The deal with HEINEKEN follows on from the recent sponsorship renewal with AP Racing, leading manufacturer of performance brake and clutch systems for road and race cars, which has signed up as official brake and clutch supplier for the second year running.
The Coventry based company is a renowned brand within the motorsport industry establishing itself as a key supplier to all levels of international motorsport formulae, including single seat racing, rallying, sports car racing, stock car racing and touring cars.