MotoFest Coventry receives second government grant to confidently prepare for MotoFest Month 2021

Culture creates jobs, supports livelihoods, and brings joy to everyone. The UK leads the world in the creative industries and being based in Coventry, MotoFest Coventry are extremely proud of Coventry’s cultural industries, particularly ahead of Coventry’s year as City of Culture.

Nearly £400 million has been awarded to thousands of cultural organisations across the country, including to MotoFest Coventry, in the second round of support from the Culture Recovery Fund.

This financial boost from the government, will help MotoFest Coventry and many more projects across the country through the coronavirus pandemic.

This second round of funding will allow MotoFest Coventry to confidently go ahead and plan for their recently announced MotoFest Month 2021 event series, taking place from 17^th July to 8^th August 2021.

MotoFest Coventry is one of thousands of organisations who will receive a share of nearly £400 million from the second round of funding from the Culture Recovery Fund to help with costs for operating and recovery. This second set of funding cements MotoFest Coventry’s position as one of the most prestigious heritage events in the country.

MotoFest celebrates Coventry’s influence worldwide, past, present and future, on two wheels and four. The four weekend long festival in 2021, mixes motorsport with heritage vehicle and motorcycle displays, live music and food.

James Noble, Festival Director said:

“This second government grant allows us to confidently plan for MotoFest Month 2021 in a Covid secure way. We are delighted that the government have recognised the important work that MotoFest Coventry does in protecting and showcasing our mobile heritage.”

“MotoFest Coventry is unique in demonstrating the significant role that automotive heritage plays in providing a context for future transport innovation.”

Oliver Dowden, Culture Secretary said:

“Our record breaking Culture Recovery Fund has already helped thousands of culture and heritage organisations across the country survive the biggest crisis they’ve ever faced.

Now we’re staying by their side as they prepare to welcome the public back through their doors – helping our cultural gems plan for reopening and thrive in the better times ahead.”

Ros Kerslake, Chief Executive of the National Lottery Heritage Fund said:

“Spring is definitely here, bringing not only sunshine but that sense of optimism and hope for the future. We are all looking forward to heritage places and other visitor attractions reopening and I am very pleased that we have been able to support DCMS in delivering this vital funding to ensure the UK’s heritage sector can rebuild and thrive, boosting local economies, creating jobs and supporting personal wellbeing.”  

MotoFest Coventry was founded in 2014 and has run annually until the hiatus caused by the Covid 19 pandemic. In 2019, MotoFest Coventry had a footfall of 229,000 individuals over the two day festival weekend, making it one of the largest and most important automotive events in the country. MotoFest will return in 2021 with a new format, the event will take place over four weekends, with different themes each weekend from 17^thJuly to 8^th August 2021.