In a word: pride. The City of Coventry has a lot to be proud of. From world-renowned ribbon manufacture to watch and clock-making to bicycle manufacturing to vehicle production to aircraft landing gear, Coventry has been at the forefront of technology.
Today the city makes the famous London black cabs, armoured vehicles to protect our service personnel in war zones around the world, bespoke parts for prototype cars, electric vehicles and, um, Doritos (according to Neil).
The people of Coventry have proven to be resilient in the most desperate and fear-inducing of circumstances, being bombed for 11 continuous hours on the night of 14th November 1940 when the German Luftwaffe put all of their expertise, men and equipment into the attempted destruction of the city.
More than 36,000 bombs were dropped on the city destroying or damaging around two thirds of the buildings including the Cathedral of St Michael, the ruins of which still stand near the centre.
Despite the near decimation of the city the people of Coventry (Coventrians!) got straight back to work, initially by making factories operational again to continue to supply the Allied war effort and, post 1945, resurrecting the city using the materials that were readily available at the time.
Thus, if you think the phrase, “sent to Coventry” gets us down you’d be wrong.
We’re proud to be part of an amazing City, and we’d like to show you why.