BTCC car artwork unveiled to mark Power Maxed sponsorship of MotoFest Coventry

A specially commissioned artwork to mark Power Maxed’s title sponsorship of MotoFest Coventry has been unveiled.

The artwork, painted by renowned automotive artist Popbangcolour aka Ian Cook, features the Power Maxed Racing Vauxhall Astra depicted in action on the Power Maxed MotoFest Coventry main circuit at this year’s festival.

It was presented to Power Maxed Managing Director Adam Weaver by MotoFest Coventry Race Director Darren Langeveld and will take pride of place at Warwickshire-based  Power Maxed headquarters.

Power Maxed was announced ahead of MotoFest Coventry 2018 as the new the title sponsor for the festival and made their presence felt at the event with one of the Power Maxed Racing team’s British Touring Car Championship (BTCC) Vauxhall Astras taking to the circuit complete with its championship driver Senna Proctor.

Adam Weaver, Managing Director of Automotive Brands, parent company of Power Maxed, said: “We are honoured to receive the Popbangcolour artwork to mark Power Maxed’s title sponsorship of MotoFest Coventry.

“It’s fantastic to have one of our BTCC cars immortalised in paint by such a renowned automotive artist as Ian Cook, and it’s a great way to celebrate of our support of the MotoFest Coventry event.

“Power Maxed MotoFest Coventry is a symbol of everything we stand for.

“Good quality event management and execution alongside the atmosphere of the day which is nothing but fuel, fun and shiny fast cars. We look forward to 2019 and another great event.”

James Noble, Power Maxed MotoFest Coventry Festival Director, said: “It’s great to be able to merge two of Motofest Coventry’ s regular highlights, Power Maxed and Popbangcolour, through the artwork and is a suitable commemoration of the Power Maxed title sponsorship. 

“The support from Power Maxed in recent years for the event has been phenomenal and we are so pleased to have them on board again for the 2019 festival.

“They are local company with a national profile and one that’s a natural brand fit for the event.”

Power Maxed is a vehicle care brand, supplying a range of aerosols, additives, adhesives, lubricants, valeting and detailing products to motor stores all over the UK, and marketing these products via its title sponsorship of their own Power Maxed Racing team in the BTCC. 

Parent company of Power Maxed, Automotive Brands, has another brand of its own, Steel Seal, the pour-in head gasket repair. It also distributes several other brands including well-known engine lubricant brand Motul.

Power Maxed MotoFest Coventry is a two-day festival dedicated to the city’s motoring heritage and takes place on Saturday 1 June and Sunday 2 June, 2019.

There will be a range of automotive activities taking place from pop-up and demonstration events to static displays and fringe events at Power Maxed MotoFest Coventry, now the largest free urban motorsport festival in the UK.