MotoFest Coventry unveil Tree-V partnership to promote climate positive motoring 

MotoFest Coventry is to partner with Tree-V in a drive to promote climate positive motoring and reduce the carbon footprint for the 2024 event. 

The partnership with MotoFest Coventry will see Tree-V’s innovative approach to tackling vehicle emissions through carbon offsetting and carbon capture, enable the miles driven by both event visitors and the MotoFest team to be offset across the festival weekend.  

Tree-V has implemented similar partnerships with the Vintage Sports Car Club and National Motor Museum, utilising various data sources, including the latest government statistics and the results of historic vehicle surveys, to calculate the emissions generated by visitors to those venues and events.

As part of its carbon balancing services Tree-V undertakes both carbon capture and carbon offsetting. As part of its capture strategy, Tree-V works with various projects to plant trees across the UK, including Tom’s Wood in North Yorkshire, to counterbalance the CO2 generated by vehicle emissions. All trees are planted in accordance with the Woodland Carbon Code and registered on the UK Land Carbon Registry. 

Tree-V’s carbon offset approach sees them work with Verified Carbon Standard (VCS) projects in Bolivia, Guatemala, Peru and Uruguay, to protect trees from deforestation. These accredited schemes must work in line with UN Sustainable Development Goals, which require a commitment to developing economic growth, equality, clean water and sanitation improvement.  

First formed in 2021, Tree-V was founded by a family of car enthusiasts, whose very own classic Morris Minor was the first vehicle to be carbon balanced by the business. Since then, Tree-V has grown to assist various individuals, companies and events, all of whom have unavoidable vehicle emissions, do their bit for the environment through carbon capture and carbon offsetting. 

James Noble, MotoFest Coventry Festival Director, said: “We are very proud to partner with Tree-V as their business ethos is one shared by the MotoFest Coventry team. 

“As an organisation, the Tree-V message of climate positive motoring shows that being environmentally conscious and a motoring enthusiast do not have to be mutually exclusive. 

“It’s a message we will be actively promoting to MotoFest visitors, and we will be practicing what we preach by implementing our own tangible actions to reduce the long-term carbon footprint of the event.

“We look forward to working with the Tree-V team and sharing their vision with the MotoFest Coventry community across the festival weekend.”

Tom Worthington, of Tree-V said: “As a local company we’re incredibly excited to be helping our ‘home’ car show keep it green. 

“Coventry and the Midlands has a proud motoring heritage that we want to keep on the road, to celebrate the past and inspire the next generation of engineers, but we want it to be responsible in this green 21st century.

Our motto is ‘preserve the past, preserve the future’ and this partnership with MotoFest does exactly that.”

Councillor Jim O’Boyle, cabinet member for job, regeneration and climate change, said: “This is a fantastic idea and a great step in the right direction for a more environmentally-friendly motoring event.

“We are always looking to provide people with the option to travel in more environmentally friendly ways so I am very pleased that this brilliant Coventry showcase of all things motoring will use carbon capture and offsetting to be more green. 

“Coventry led the industrial revolution and now we are leading the green industrial revolution with projects like Coventry Very Light Rail, the fact we will be the UK’s first all-electric bus city and of course our first of a kind strategic energy partnership with E.ON.

“MotoFest is a great weekend and now it will also be carbon neutral which is great.”

MotoFest Coventry is a two-day festival dedicated to the city of Coventry’s motoring heritage, taking place on Saturday 1 June and Sunday 2 June, 2024. It will feature a unique blend of racing demonstrations, static displays, live music and anything else with a connection to Coventry, transport and the city’s motoring heritage.

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