MotoFest Coventry to host inaugural ‘Concours’ event
MotoFest Coventry is to host its own Concours D’Elegance premium car show with entrants having the opportunity to display their vehicles in the iconic Coventry Cathedral ruins.
The inaugural Coventry Concours – sponsored by prestige classic, sports and racing car sales brand Car-Iconics and Bike-Iconics – will take place on Saturday 24th July and Sunday 25th July and follows on from a successful online ‘Coventry Concours’ event last year. Organised and run in partnership with the Association of Heritage Engineers, the winners of the 2020 ‘Virtual Coventry Concours’ will also feature at the show.
The Coventry Concours will begin with all participating vehicles driving into the City Centre, before parking up on display in the world-famous Coventry Cathedral ruins as part of the two-day extravaganza.
With one of England’s finest heritage sites, Coventry Cathedral, providing a wonderfully atmospheric backdrop to proceedings, the Coventry Concours will seek to emulate the glamour and glitz of globally renowned ‘Concours’ such as the Salon Prive and Pebble Beach events.
In line with being Coventry’s inaugural Concours event, there will be a strong Coventry theme to the cars and motorcycles on display with manufacturer models from Jaguar, Daimler, Standard, Triumph, Rootes Group and Armstrong Sideley all represented at the show.
Coventry Concours is free to visit, simply walk up to the Coventry Cathedral Ruins through the weekend to see these excellent examples of Coventry’s designed and manufactured classic cars and motorcycles.
There is also a special bed and breakfast package available for participants at the Telegraph, Coventry’s exclusive mid-century, boutique hotel. On Saturday 24th July there will be a celebration dinner in the evening at the Telegraph Hotel for the participants and judges.
James Noble, Festival Director, said: “We are excited to announce the Coventry Concours, an authentic Coventry take on the traditional ‘Concours D’Elegance format.
“With renowned car sales brand Car-Iconics and Bike-Iconics as sponsor and the Association of Heritage Engineers helping us to run the show, we have partners on board as prestigious as the event itself.
“It’s going to be a fantastic opportunity to see beautiful, premium heritage cars and motorcycles showcasing the best of Coventry’s car and bike manufacturing expertise in an incredibly iconic setting and we are really looking forward to it.”
Daniel Gannon, Car-Iconics and Bike-Iconics, Managing Director, said: “Car-Iconics and Bike-Iconics are proud to sponsor MotoFest Coventry’s Coventry Concours’ and want to thank Coventry for all of the iconic vehicles it has produced over the decades.
“Coventry continues to lead the automotive industry with engineering, design and innovation, which we are delighted to be associated with.”
Dominic Taylor-Lane, Association of Heritage Engineers Managing Director, said: “It’s a huge privilege to be asked to be a part of this amazing new event and helping to put the judging panel together.
“MotoFest Coventry is an inspirational event, its depth and breadth is quite extraordinary and I’m very much looking forward to seeing ‘Coventry Concours’ taking place in such a unique and iconic setting.”
The judging of the cars and motorcycles will take place on Saturday afternoon and will be evaluated by a panel of judges as prestigious as the cars on display.
Land speed record hero Richard Noble, OBE, Antiques Roadshow regular and classic car fan Marc Allum, classic car expert Ian Tyrell and broadcaster Dr Mark Evans will be among the panel of experts who will decide the inaugural winners of the Coventry Concours event.
MotoFest Coventry is dedicated to the city’s motoring heritage, taking place in 2021 across four weekends in July and August as part of the new ‘MotoFest Month 2021’ schedule.
As the largest free motoring festival in the UK, it brings live motorsport, including dynamic motorsport displays, classic and modern modified vehicles, and the cutting edge of automotive innovation right into the heart of the UK’s Motor City, free for everyone to enjoy across four weekends.