MotoFest Coventry to go supercharged into 2022 with E.ON Drive unveiled as new event partner
MotoFest Coventry is set to “supercharge this year’s festival” through a new partnership with E.ON Drive that will see the event showcase the latest in advanced automotive, future and electric vehicle (EV) technology.
E.ON Drive provides an end to end electric vehicle charging service for customers. It is part of energy supply and solutions provider E.ON, which has its UK headquarters in Coventry. E.ON Drive becomes lead brand partner for MotoFest Coventry, with a series of initiatives, promotions, competitions and events launching on the run up to and taking place across the festival weekend on Saturday 10th and Sunday 11th September.
E.ON Drive provides electric vehicle charging solutions to customers at home, at work and on the go. This includes the supply and install of a range of electric vehicle chargers – fast, rapid and ultra-fast – all of which can be accessed via mobile app, RFID card or on a pay-as-you go basis.
This year’s festival will have a significant future technology focus, with a showcase of the latest alternatively fueled vehicles, electric cars and advanced automotive technology.
The new future technology zone, based in the main Greyfriars Green festival site, will see exhibitors committed to showcasing the latest electric vehicles and motorcycles. Many of those two and four wheeled exhibits will also take part in dynamic displays on the main sprint circuit and the motorsport and drift arenas.
The festival weekend will also provide the finale for ‘Our Future Moves’, a project involving Coventry City Council, MotoFest Coventry and other regional partners, that showcases the region’s work in world leading transport innovation, though a year-long celebration of events and activities.
Our Future Moves was officially launched in July 2021, with a major exhibition at Coventry Transport Museum. It also formed part of the first weekend of MotoFest Month 2021, which included motorcycle and car themed events.
Chris Lovatt, Chief Operating Officer at E.ON, UK Solutions, said: “Coventry is our home and we’re delighted to be supporting this year’s MotoFest, backing the city’s ambitions on leading the green industrial revolution and inspiring sustainable change in how we live our lives in the future – we call it taking action for climate.
“We’ll be focusing on the future of cleaner motoring, the UK’s drive to zero carbon and Coventry’s future as a transforming city – not just the new technologies that help us lead cleaner, greener lifestyles but also the jobs and skills being developed that will help decarbonise homes, businesses and entire communities.
“Getting people excited about the switch to lower carbon motoring is a key part of the journey to a zero-carbon world and motorsport plays a key role in inspiring them to make a change that benefits them and helps the planet. Working with MotoFest, just like our partnership in the Extreme E all-electric off-road racing series with the Veloce Racing, we’re proving that electric vehicles have the grunt to go with the green credentials.”
Chris chairs the Low Emissions Pathway group for the Coventry Climate Change Board, examining ways the city can reduce fuel poverty, pollution and emissions through renewable energy, more efficient buildings and sustainable travel.
James Noble, MotoFest Coventry Festival Director, said: “We are delighted to announce E.ON Drive as our new event partner, an association which will supercharge MotoFest Coventry’s commitment to celebrating the city’s motoring past, present and future.
“As a result of the new E.ON Drive partnership and MotoFest’s role in Our Future Moves, we are in an incredibly strong position to showcase the best in sustainable transport, low carbon motoring and advanced automotive and electric vehicle technology.
“We look forward in the coming weeks to announcing exciting new initiatives, promotions and content for the festival weekend, which will make MotoFest Coventry 2022, in partnership with E.ON Drive, one of the most electrifying event spectacles of the year.”
While this year’s MotoFest Coventry will have an increased future vehicle technology focus, there will still be plenty of high-powered action for petrol heads and traditional motoring enthusiasts to enjoy across the festival weekend.
There will be the return of the main Sprint Circuit, carved out of the City Centre Ring Road, and two new performance motorsport and drift arenas. The smokin’ hot main attraction in the drift arena will be The Shred Shed Live performance motor show.
Shred Shed Live is the first of its kind, a live action show that combines elements of a West End play with motoring mayhem. Teams FastR and Crewsade come together to tell a story old as time itself, the good guys vs the bad guys, or in this case, fresh and clean cut FastR vs street punks Crewsade.
Each of the teams taking part in the show is rich with major names in the motorsport, stunt, competition or precision driving world, including Aims Hill, Tess Whittock, Luke Woodham, Penden Nielson, Martin Richards, Al Harris, Marcus Clare and many more!
With Shred Shed Live very much part of MotoFest Coventry’s motoring present, the motoring past will also be well represented at this year’s festival with classic car displays, dynamic runs and car shows. As with previous events, there will be a dedicated area in Broadgate and surrounding areas of the city centre with hundreds of classic vehicles and motorcycles on display.
Coventry Concours, MotoFest Coventry’s premium car show, will take place at this year’s festival with a Queen’s Platinum Jubilee theme, showcasing 70 years of the city’s motoring heritage.
Taking place in the city’s iconic Coventry Cathedral Ruins, the Coventry Concours will expand its curated display this year to include motorcycles and modern vehicles with a Coventry heritage, ranging from the 1950s through to the present day.
MotoFest Coventry is a two-day festival dedicated to the city of Coventry’s motoring heritage, taking place on Saturday 10th September and Sunday 11th September 2022. It will feature a unique blend of racing demonstrations, static displays, live music and anything else with a connection to Coventry, transport and the city’s motoring heritage.